RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines, and podcasts in a standardized format.An RSS document (which is called a "feed" or "web feed"or "channel") contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with web sites in an automated manner that can be piped into special programs or filtered displays.
The benefit of RSS is the aggregation of content from multiple Web sources in one place. RSS content can be read using software called an "RSS reader", "feed reader" or an "aggregator", which can be web-based or desktop-based. A standardized XML file format allows the information to be published once and viewed by many different programs. The user subscribes to a feed by entering the feed's link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The RSS reader checks the user's subscribed feeds regularly for new content, downloading any updates that it finds and provides a user interface to monitor and read the feeds.
Wikipedia
First of all you need this address http://www.fielders.net/rss/feed.xml
Internet Explorer Favorites Simply go to the above url and subscribe to the Fielders Choice News Feed and the feed will automatically be added to your Internet Explorer favorites for easy access.
Firefox Allows you to choose your preferred program/method for viewing RSS feeds. Simply go to the address above and choose your prefered option.
Google Reader Probably one of the best programs to view RSS Feeds. If you have a google account setup Google Reader and subscribe to the address listed above. You will then start to obtain the latest Fielders Choice news instantly!
Gmail If you use Gmail you can add Fielders Choice updates to your "web clips". Simply click on settings at the top right of the Gmail screen. Go to web clips and simply type in the above address into the Search by topic or URL search field.
Windows Sidebar For all you nerds out there RSS feeds can be viewed on your own Windows desktop. If you have Windows Vista and Windows Side Bar activated simply install a RSS feeder gadget and add the above URL feed. As seen below the Fielders Choice News Feed is on the users desktop.
Google Desktop Sidebar The same can be done with google desktop sidebar. Simply add a rss gadget and add the Fielders Choice New Feed URL as seen above to the feeds.

Keep up to date with the latest Fielders Choice news by subscribing to our RSS Feed. RSS Feeds notify you of the latest headlines from our store and can be added to your iGoogle, Gmail, Windows Sidebar, Google Desktop and your internet explore/firefox bookmarks/favorites for easy access. Make sure you get our latest updates first